In September, the USB Implementers Forum (USB-IF) announced the first certified SuperSpeed USB (USB 3.0) commercially available product. The host controller from NEC Electronics Corporation will enable the SuperSpeed USB ecosystem and represents the first step to broad adoption among host and peripheral device manufacturers. NEC Electronics` µPD720200 host controller uses a PCI Express Gen 2 system interface bus, allowing designers to easily add up to two USB 3.0 interfaces to systems containing the PCI Express bus interface. “The certification of NEC Electronics` host controller signals to the industry that the promise of SuperSpeed USB is now a reality,” said Jeff Ravencraft, president and chair of the USB-IF. “Not only does it mean host device manufacturers can build and certify products that can display the SuperSpeed USB logo, it also provides peripheral device manufacturers incentive to bring to market SuperSpeed USB-enabled devices like external storage drives, digital cameras and MP3 players, which will empower consumers with unmatched USB data transfer speeds.” SuperSpeed USB brings significant power and performance enhancements to the popular USB standard, delivering data transfer rates up to ten times faster than Hi-Speed USB (USB 2.0), with optimized power efficiency. The  specification was completed and made available to the industry in November 2008, and can be found at www.usb.org. Analyst firm In-Stat projects that SuperSpeed USB will expand upon the broad market adoption of USB, which is the most successful interface in history with more than three billion devices shipped in 2008 alone. In-Stat predicts that SuperSpeed USB will make up approximately 30% of the USB market by 2013. Originally slated to make its grand debut into the market place in Q1 of 2010, as of October 2009 there are rumblings throughout the industry that Intel has postponed the launch of their core-logic sets with SuperSpeed USB support until 2011. ******* (2009, October). SuperSpeed USB from the USB-IF. http://www.usb.org/developers/ssusb Bhushan, Amarendra, (2009, September 21). First SuperSpeed USB 3.0 product gets certified. CEOWorld Magazine. Retrieved on October 25, 2009 from http://ceoworld.biz/ceo/2009/09/21/first-superspeed-usb-3-0-product-gets-certified/ Shilov, Anton (2009, October 26). Intel Rumoured to Delay Implementation of USB 3.0. Retrieved on October 28, 2009 from http://www.xbitlabs.com/news/other/display/20091026193759_Intel_Rumoured_to_Delay_Implementation_of_USB_3_0.html